YAHOO! SITE MAP:
INTERNET MARKETING TOOL*
A website refers to a compilation of Web pages that can be typically
accessed through a software package, commonly known as a Web browser
(one example is the HTTP on the Internet).
These pages, which are
essentially documents that are in the HTML or XHTML format (HTML stands
for Hyper Text Markup Language), are accessed from a 'common root URL'
- or the website's homepage (as most people know it).
homepage, the visitor/Internet user can browse or look through the
entire website either with the use of the hyperlinks or the URLs of the
different web pages.
Viewed on computers and other devices that are capable of connecting
with the Internet (such as PDAs and cellular phones), websites can be
grouped into numerous types, depending on their use or the services
that they offer.
Some of them
include the following:
· Archive site - maintains and protects electronic contents
that are valuable to the point of extinction.
· Business site - promotes a business or a service.
· Commerce or eCommerce site - offers goods for sale.
· Community site - allows people with related and similar
interests to communicate with each other (either through chat or
· Database site - searches and displays a particular
· Development site - provides data and sources that are
related to software development and web design, among others.
· Directory site - contains wide-ranging contents that are
usually divided into categories and subcategories.
· Download site - allows users to download electronic
contents, such as game demos and software.
· Game site - provides a 'playground' where people meet and
· Information site - contains data or content that have the
sole purpose of informing visitors (not for commercial purposes).
· News site - dispenses or distributes news and commentaries
(similar to an information site).
· Pornography site - shows pornographic videos and images.
· Search engine site - provides general information and
serves as a 'gateway' for other sites and resources (can also be a web
· Shock site - shows images and other materials that aim to
· Vanity site - a personal site that is run or maintained by
an individual or a small group, the contents of which can be of any
information that the site owner wishes to include.
· Blog site or blogs - registers online readings and posts
online diaries or discussion forums.
· Wiki site - allows users to collaboratively edit the
Yahoo! is perhaps the most famous example of a very large website. The
most popular and widely-used website, Yahoo! is a mixture of the
different types of sites - it is a directory site and a search engine
site, among others.
Because of the enormous (and diverse) amount of information that it
contains, the Yahoo! site map is an extremely useful feature in the
A site map is a web page that lists the entire pages on a web site.
Organized in a hierarchical fashion, site maps can be in textual or
visual form (a diagram or an image).
The Yahoo! site map serves as a blueprint for the Yahoo! website.
Similar to a book's Table of Contents, the Yahoo! sitemap makes it
easier for visitors or users to find specific information or pages on
the Yahoo! web site without having to browse many pages, because the
site map gives an overview or a visual outline of the Yahoo! Web site,
with each location provided with active links to enable the user to
directly move to a specific location.
In addition, the Yahoo! site map allows web developers to put out links
from across their sites, making it easier for search engine robots (or
engine spiders) to find these pages.
Because the Yahoo! site map improves the search engine optimization of
a site, this feature can be considered a valuable tool for online
marketers, whose aim is to stimulate and direct traffic to their web
Note, however, that the Yahoo! site map can only give you the 'basics'.
Because it is important for web marketers to 'rank high' on main search
engines, an effective web marketing strategy that promotes your web
site is also very much needed.
Listed below are
some search engine strategies to consider:
Write a descriptive page title at the top of your webpage
avoids 'filler' words like "the" or "and".
Incorporate descriptive keywords on your home page, along
business name. This is called "keyword prominence".
Include a Description Meta Tag at the top of the web page.
refers to the sentences (1 or 2 lines, with a maximum of around 255
characters) that describe the content of your web page.
These are just some of the many techniques that you can employ to get
more users to visit your website. The important thing is to focus on
keywords - and let Yahoo! site map do the rest.
Needs in One