LinkShare And Do I Need To Use It?
marketing is one of the most effective, cheapest and
fastest ways to promote merchandise. With millions of people getting
access to the Internet everyday, there’s a great chance for a
merchant to introduce his products and services to a wider market,
thereby, maximizing his revenue.
Likewise, affiliate marketing is an excellent way to generate full-time
income for a home-based affiliate marketer. For someone who is jaded of
going through a grueling eight-hour work routine, affiliate marketing
offers a great opportunity to earn big without wearing himself
out—physically, mentally and emotionally.
In affiliate marketing, both parties are benefited since as the
merchant earns from each item sold, the marketer likewise earns a
If you are interested in affiliate marketing but are finding it hard to
look for affiliate programs, affiliates or merchants, you can start by
checking sites of various affiliate networks. Many affiliate programs
in the Internet are being offered through an affiliate program network,
which acts as a link between the merchants and individual affiliates.
Among the most popular is LinkShare, it is through it that merchants
and affiliates meet. LinkShare maintains and manages affiliate
marketing programs for a great number of merchants with various kinds
of businesses, products and services. It also has over 6,000 affiliate
site members in its network. It gains profit from the set-up fees,
monthly account maintenance fees and commissions.
Joining networks like LinkShare
can be of great help in establishing
your online marketing business. Whether you are a merchant or an
affiliate marketer, you need to research well on your partners in order
to choose the best for you.
provides the facility of acquiring access to a large network
of advertisers (merchants) who offer their affiliate programs to
publishers (affiliates) who are willing to promote their products. In
the same manner, it gives the merchants access to a large network of
affiliates who are searching for affiliate marketing opportunities.
is especially beneficial for an affiliate in choosing his
partners since he can find his options all in one location. It would be
easier for him to compare products, commission rates and other benefits
given by the merchant. The merchant usually just waits for interested
affiliates to sign up in his affiliate marketing program but being in
the network increases his chance to promote his products to a larger
market, thus, maximizing his potential to gain huge profit.
To help you decide whether to use large affiliate networks such as
LinkShare or not, let us try to look deeper into its positive and
negative sides. The primary advantage of LinkShare to you as an
affiliate is convenience.
As earlier mentioned, you find different pieces of information about
your choices simultaneously all in a single location, so you save time
and effort looking for affiliate programs or merchants.
It’s also easier to track your business partner’s
performance through monthly reports and statements, as well as its
sales and commission rates, so you know whether the affiliate program
is still worth continuing. If you have signed up for several affiliate
programs, you can check all your statistics for each merchandiser you
are affiliated with by logging in just once.
helps you manage and maintain all records of your
visitors’ click-throughs and sales transaction. It takes care
of your commissions and gives it to you monthly in lump sum. Especially
when you have more than one merchant partner, it would be easier for
you to manage your accounts and track your earnings when you are
affiliated through a marketing program network.
Furthermore, every information you get is accurate and secured, so you
are protected from all the risk you might encounter. Above all, you can
enjoy LinkShare’s benefits for free. You just have to go to
their site and register your website. Instantly, you get access to a
great variety of affiliate programs available for you.
what’s on the negative side?
Although, it is indeed helpful to join affiliate marketing networks
such as LinkShare, there are some disadvantages, too. For one,
merchants offer lower commissions to affiliates who partner with them
through the third party program network. This because they still have
to pay for the use of service and the technology provided by LinkShare.
Direct partnership with the merchant cuts costs of advertising through
the network and so the affiliate has bigger potential to earn more.
Moreover, it is possible that your payment may be delayed for a month
or more since program networks would pay you only after the advertiser
or the merchant has paid them.
need to use LinkShare or other networks? It
You can opt for direct partnership with the merchant, but this choice
is not applicable all the time. There are a lot of merchandisers who
offer their affiliate program only through affiliate program networks
and thus, you have no choice other than joining the network to get into
the affiliate marketing program.
So you are faced with “take it or leave it”
situation. But LinkShare and other program networks are not that
disadvantageous. After all, whether you join it or not, earning big
would depend more on your promotional strategies and persistence.
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