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A lot of web pages will
find an SEO sitemap useful in improving their
performance. SEO stands for “Search Engine
Optimization”, the process that aims to create or revise
Internet sites so that it can be better found by search engines.
objective of SEO campaigns is to have websites appear in the top
listing or first results page of search engines.
Internet search engines, such as Google and A9, maintain a very large
database of Web pages and available files. To do this, they devise a
program called a web crawler or spider.
This software automatically
and continuously surfs and hunts content in the Web. Pages that the
spider finds are retrieved and indexed according to text content,
giving more weight to titles and paragraph headers.
Spiders never stop navigating the web from page to page, to index the
relevant content of the Internet Besides looking at the text of titles
and headers, some programs are able to identify default tags and keep a
library of these page keywords or key phrases in the index.
When a user connects to the Internet types a query, which is
automatically interpreted as keywords, the search engine scans the
saved index and creates a list of web pages that is most appropriate to
what the user is searching for.
SEO will use all the combined techniques of keyword analysis, smart
code, good content literature, link popularity study and website
organization to place the subject web page as high as possible in the
list of search results in search engines. Web pages displayed on the
top of results pages are assumed to get the most attention, and
therefore, opportunity for earnings for web businesses and pages with
Search engines usually return a list of results ranking pages according
to the number of Internet sites linked to them. Results can be
classified as organic, or sponsored links. Sponsored links are shown
prominently because their creators or agents paid the search
engine. Sponsored links are the main source of income of
“Organic” search results are the lists of actual
results from the engines index and are directly related to the keyword
typed in the request.
of the more effective techniques of SEO is the creation of a
well-organized site map in a website
Since the site’s main page and other content are directly
linked to a site map, spiders can more easily move through the website,
identify the key words of the content, and index these for a search
engine. This is where the SEO sitemap helps the website creator or
Site maps are usually pages filled with links. These are shown as
tables or lists although lists are generally more effective. Writing
code for SEO sitemaps is very easy & simple to format
maintain. These are ideally basic HTML pages with default tags, logical
titles and keywords scattered in the Meta description. Introduction
areas can contain more of the keywords. The site should have a main
heading for every directory.
A simple list layout helps reduce unnecessary tags that might
“hide” your keywords. Some spiders give more weight
to the following, than text in the normal body of the webpage: heading
text, content within link elements, text nearer the top of the page and
the text written for a link. Therefore, writing the keywords and links
in these areas could somehow move up the web page’s ranking.
This goes for SEO sitemaps as well.
Web sites should be designed consistently, so navigation models should
follow the flow of the site map. Therefore, the first section in the
site map should be the first link in the navigation bar.
In an SEO Sitemap, and most pages, the headings contain title
attributes where more key phrases in the site map can be added.
Keywords are generally well chosen and written in the body of a
However, in an SEO site
map with little text, keywords should be added
as much as possible. As much as possible, web links should follow web
page titles & must undergo SEO during coding. Care
must be exercised
not to cram the page with keywords and links, or the page will be
interpreted as blatant spamming and not receive any traffic at all.
There is no way to guarantee that a website will be shown in the
topmost ranking of "organic" search results for an extended period of
time. However, smart and responsible SEO sitemap techniques can be used
to place the website high up in the search position.
Regular monitoring and adjustment of the SEO Sitemap and search results
would ensure that a website is kept near the top ranking and receiving
lots of web user traffic.
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