Why You Need To Use Landing
All the products that you
want to sell online are ready. You have
already signed up with the Google Adsense program or with other
affiliate marketing programs and you have already prepared the ad you
want to post on your affiliate’s site.
Your mind is now set
to being the next most successful online businessman. But is there
anything else that you might have forgotten to prepare?
Maybe none. But
how about your landing pages? Are they all set for your business?
pages are simply web pages
where visitors are directed to
whenever they click a result in a web search or whenever they click a
For affiliate marketing, landing pages would refer to the web
page where you, as a merchant, would want your potential customer to be
directed after clicking your ad on your affiliate’s website.
Landing pages are, at most times, nothing really different from other
web pages in a particular website, especially if the said website is an
e-commerce site. Some online businessmen would even use the homepage of
their websites as the landing page for their ads. Are these businessmen
making a big mistake? Or should you follow their method in creating
landing pages for their ads?
Well, you can always follow what most online retailers do, directing
their potential customers to the homepages of their websites. But if
you want to achieve something more from your online business, and if
you want to earn a lot of profits, you better create a special landing
page for your web ads. Why?
Here are a few reasons
why you need to use
landing pages for your web ads. And take note, it would do you a lot
better if you create a great landing page than a so-so one.
no. 1: It is the
only way you earn conversions in an affiliate marketing program.
There are a variety of affiliate marketing programs today, but most of
these programs let the merchant pay the affiliate in a pay per click
basis. Basically, all you have to do is sign up with the program and
submit your ad. The program owner would then distribute your ad to
various affiliates who would then place your ad on their websites.
Whenever your ad is clicked, a visitor would be directed to your
landing page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through
conversions—that is whenever a visitor that is directed to
your site actually buys a product on your site. Without these
conversions, you actually earn nothing from the program. Also, the more
visitors that your affiliates have directed to your site, the larger
would your expense be. And the only way that you can recover from these
expenses is through conversions.
Now, you sure won't get any conversion if you have posted an ad on your
affiliate's site without an actual landing page for the potential
customer to be redirected into. It's just like advertising a product
without actually having a store to sell your product. Your
advertisement may be enticing enough to encourage people to purchase a
product, but without the landing page, how will they know how to
purchase the product
It is therefore important to have landing pages for your ads because it
is the only way for you to earn something in an affiliate program.
Without landing pages, all you do is spend money paying your affiliates
without actually getting anything in return.
no. 2: Other
pages may just not be enough.
Many people make the mistake of making their website's homepage as the
landing page for their ads. The same is true for those who make use of
other pages like a "contact us" page or a product page. Homepages are
often designed to serve multiple users and contains a lot of links to
other pages or to other websites.
The same is with the other two pages
mentioned. If you want to be successful in an affiliate program, we're
sure that you don't want your landing page to cater to the needs of
various people, most of which may not be really interested with your
When choosing a landing page, you must always have the customer
directed into that page in mind. Therefore, your landing page must be
relevant to the keywords and the contents you placed on your ad. It is
also important that the landing page can induce your visitor to take
action—that is to purchase your product or at least provide
leads for potential customers.
You probably entered into an affiliate marketing program with these
things in mind: to save on advertising expenses and to gain more
profit. But if you get into an affiliate marketing program without
actually having a landing page, you'll end up paying too much without
getting anything in return. So if you still don't have a landing page
for your ads, you better start creating one now. And don't get us
wrong; it isn't enough for you to have just a landing page—it
should be a great landing page!
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