Marketing" Affordable Internet Marketing Technique*
Email marketing is
labeled as a killer method when it comes to effective low-cost Internet
marketing endeavors. This is because it is the most widely-used and has
the best reputation in bringing targeted traffic to websites.
used to stay in touch with your customers or prospective customers,
send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter
or a plain announcement, and sending that to as many targeted
recipients as possible.
However, there's an ideal way of going about
it. Email marketing is not just about writing any email that you will
be sending to anybody.
To clarify that, here are some simple tips in
doing email marketing the best way possible:
Join the "Can Spam" campaign.
Email marketing is not at any rate tantamount to spamming. You are not
supposed to send information that your email list will not have any
valuable use for.
Make your email list open it.
Your email might get lost together with the hundreds of emails that
inbox owners are confronted with everyday. Improve your subject line by
using extra white space creatively, adding text symbols, starting each
word with a capital letter, asking compelling questions, not making any
unbelievable claims, and not using the word FREE.
Keep it real.
Not including any too good to be true statements is not only applicable
to your subject line. Your email content must never embody any promise
your business can't keep. Make your offer genuinely of value to your
Don't go too low.
If you inform your customers regarding discounts, minimal discounts are
not that effective compared with substantial discounts. But never offer
discounts that are lower than your profit. It will defeat the purpose
of this email marketing effort.
Make it eventful.
It's not about contradicting the advice that you should keep an email
short and sweet. This tip is on including seminars, conferences and
other events in your email. Businesses that require training benefit
much from this method. With these RSVP-requiring emails, repetition is
important. Just make sure that an ample interval is considered before
sending out a reminder email.
Sending newsletters and postcards provides useful information for your
subscribers. These are the best forms of reaching out to your customers
or prospects. You should keep the information short, simple and direct
to the point for this feat to be effective.
With these simple ways of going about your email marketing endeavor,
your business will prosper in no time.
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